About Us


Dealing exclusively in Indian fashion, Sagar's first store in Bandra was founded in 1963. The fabrics stocked at that time mainly comprised of cottons and printer cottons. Sagar was one of the pioneers of unstitched cotton suits in the 1980’s. The exploration of new fabrics such as crepe, chiffon and georgette began at about the same time. Sagar Sarees was also launched later during the same period. Satya Paul’s printed fabrics and sarees are also sold in the store since the mid 90s.

Some of our patrons amongst the crème de la crème in Mumbai are the Hindujas, the Thackerays, the Ruias, Sushmita Sen, Kirron Kher, Sridevi, Aishwarya Rai, Gauri Khan, Neetu Kapoor and many others.

Sagar envisions the spirit of each Indian woman to be dynamic and spectacular. Balancing multiple and diverse roles in her hands, she successfully amalgamates them into one perfect entity. Establishing herself as nothing but a goddess, with a touch of glamour and allure that complement her true brilliance.

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Our Story

The beginning (2013)

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2014 - present

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Press Releases

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Special Awards

// 2nd Best Creative Brands - "Donec Vitae Sapien" Art & Fashion - Kuta, Bali, Indonesia, 2015.

// Best Innovative DIY Brands - from Talk About DIY Magazine - Malang, Indonesia, 2015.

// Best People Choice Product - "Iki opo to?" Creative Art Exhibition - Surabaya, Indonesia, 2015.

// Best Nominated in DIY goods category - Kre4tive Awards - Batu, Indonesia, 2015.

For me that's one of the great indulgences in life - a hand-tailored suit, and a great pair of handmade shoes.
Hugh Jackman
Handmade presents are scary because they reveal that you have too much free time.
Douglas Coupland
I'm doing a lot more handmade gifts. When I go to a party, I cook whatever it is I need to bring instead of just grabbing a bottle of wine.
Jen Lancaster